Imagine the
taxi driver which will transport you to the right place very fast and
comfortably. He is neat anв polite.
And now
imagine the taxi driver who is not so fast, not very skillful at driving, not very
neat and polite. But he is an interesting speaker or listener. He has charisma
and artistic capabilities. He can entertain you very well.
With whom
do you prefer to go?
Whom do you
prefer to be yourself? An interesting person or the best one?
The answer
is simple. Everything depends on your target audience priorities. If they value
productivity most of all, it is better to be the best one (the most productive
one), if they more value the secondary qualities it is better to be the
interesting one.
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