Need to quickly learn the time-tested marketing principles? Read the summary of the book “Marketing Warfare”

I consider the bestseller “Marketing Warfare” written by Al Ries and Jack Trout as one of the best books about marketing I have ever read. Despite of the fact that it was written in 1986 basic principals which was stated in the book haven’t lost their actuality. Simplicity and excitement of presentation supported by iron logic of the authors help you to feel and understand what common sense in marketing is.

Al Ries and Jack Trout compared marketing with the warfare against competitors. They state that the application of the war principles is highly effective in business. And of course there are plenty of examples in the book which proof their theory.  

The main idea is the following:

Everybody has a talent. How to define yours?

I want to share with you my experience how to define your strong sides.

Why should we know our strong sides?

At the last century the football genius Pele visited the USSR. He was invited to watch the training of the USSR

Don't know what gift to give? Here is the answer

Few months ago I made a present to my wife – I ordered a bouquet of flowers for her with the delivery to her office. I’ve made the gift message: “for the most charming girl in her company name”. But the main point was in the fact that it was an anonymous delivery. I just wanted to entertain her. Right after she received the bouquet she contacted me and asked if it was me who sent the flowers. I not just told her that it wasn’t me but I even played the scene of jealousy.