Whom to be - the best one or the most interesting one?

Imagine the taxi driver which will transport you to the right place very fast and comfortably. He is neat anв polite.

And now imagine the taxi driver who is not so fast, not very skillful at driving, not very neat and polite. But he is an interesting speaker or listener. He has charisma and artistic capabilities. He can entertain you very well.

With whom do you prefer to go?

Whom do you prefer to be yourself? An interesting person or the best one?

Feeling an employee online

There was a period in my life when I was keen on using dating websites for getting acquainted with girls.

Not much time passed before I became pretty skillful at using internet instruments for “feeling” girls online.  By reading personal information which a girl left at her webpage of the website, by studying her pictures, by chatting with her with ICQ, I constructed her image in my mind which was very close to reality. That was of great use to me because when we first met

Why is it crucial to manage your personal brand?

There is a danger. Our environment is changing with the speed of a bullet. No one guarantee money income. No one guarantee constant job. No one guarantee constant relations.  

According to Forbes statistics average worker today stays at each of his or her job for 4.4 years (in many industries it is much less).  And there is a tendency to decrease. Employers value long-term employees less

Need to quickly learn the time-tested marketing principles? Read the summary of the book “Marketing Warfare”

I consider the bestseller “Marketing Warfare” written by Al Ries and Jack Trout as one of the best books about marketing I have ever read. Despite of the fact that it was written in 1986 basic principals which was stated in the book haven’t lost their actuality. Simplicity and excitement of presentation supported by iron logic of the authors help you to feel and understand what common sense in marketing is.

Al Ries and Jack Trout compared marketing with the warfare against competitors. They state that the application of the war principles is highly effective in business. And of course there are plenty of examples in the book which proof their theory.  

The main idea is the following:

Everybody has a talent. How to define yours?

I want to share with you my experience how to define your strong sides.

Why should we know our strong sides?

At the last century the football genius Pele visited the USSR. He was invited to watch the training of the USSR

Choosing a path

It’s always better to have the plan of value creation. Planning help us to understand better what do we want and how to reach it. After making a plan we can even change our priorities and reconsider the way we can reach the goals. Planning organizes and disciplines us. But I don’t believe we can foresee everything. What seems important for us now can be changed in the nearest future.

Naturals

I was always astonished by people who are valued by others without any effort from their side.  

Attractive women are a good example. They can just move around, smile and a lot of men can’t stop thinking about them. These men can satisfy many wishes of these women just to attract their attention.