I consider
the bestseller “Marketing Warfare” written by Al Ries and Jack Trout as one of
the best books about marketing I have ever read. Despite of the fact that it
was written in 1986 basic principals which was stated in the book haven’t lost
their actuality. Simplicity and excitement of presentation supported by iron
logic of the authors help you to feel and understand what common sense in
marketing is.
Al Ries and
Jack Trout compared marketing with the warfare against competitors. They state
that the application of the war principles is highly effective in business. And
of course there are plenty of examples in the book which proof their theory.
The main
idea is the following:
