Your target audience satisfaction or your target audience success?

Although these two concepts are strongly correlated and often jump together there is still a big and important difference. People from your target audience can be satisfied with you but it doesn’t mean that they will succeed with your help. And vice versa: they can succeed but not feel satisfaction. 

Let us say a teacher conducts a lesson for a student. The teacher can make a performance from the lesson: he may amuse the student, make him laugh, talk with him about different topics which not related to the subject
of the lesson. Imagine that the teacher only entertains the student but not gives him the essential information of the lesson. The student can be satisfied with this lesson. But will it bring success to him? Will he become a good engineer, a doctor or a layer while constantly attending such lessons?        

Let’s consider the opposite example. A teacher pushes a student to work hard on a subject. The student doesn’t like the subject but he obeys his teacher. Finally he reaches success at his study - he knows the subject profoundly. However the pushing methods of the teacher and his exactingness make the student hate the teacher and the subject. Instead of spending the time on study the student wanted to spend it with friends, to play music to travel somewhere, to receive pleasant emotions. The tyrannous teacher brought him success but not satisfaction.    

Your value for people or organizations from your target audience depends on what you bring to them – satisfaction or success. And there is no any definite answer what to choose. It is a matter of exploration of your target audience needs. What are people from your target audience looking for? Do they want success or satisfaction? May be they don’t know? In this case suggest them the answer by yourself ;)