What do people need?

According to the material from Wikipedia we have several fundamental needs and all other needs are the derivatives from these fundamental ones. So when we try to find special needs of our target audience we should start our analysis with the fundamental needs. 

Let’s consider the example. What are fundamental needs of science fiction consumers?

First of all they have common needs with the consumers of other genres. And the main need is leisure. They want to receive emotions which they lack in their real lives. They want to
feel curiosity, joy, sorrow, excitement, affectivity and many other emotions natural to human beings.    

What is the specific need of science fiction consumers? It is the need for understanding. They try to understand what life can be in the future. Or they try to imagine what’s going to happen if some conditions change. Usually they have interests in technology and science. 

May be there are some additional needs? One of the additional needs is identity. We can identify a subgroup of our target group who wish to be a part of fan club of some fictional story. Have you ever heard about “Star Trek” with its multiple fan sites, collectibles, toys, thematic clothes and events?

If you understand what fundamental needs of your target audience you can satisfy it would be a big step in the right direction toward the value creation.